Felva salutes dancehall, reggae on EP
Latin recording artiste and producer Felva has teamed up with dancehall recording artiste Popeye Caution and reggaeton icon Jowell on a multi-cultural project titled Starboy EP.
The project features three songs, Asi Lo Hacemos, Jamaica, and Starboy Hot, and was released under Felva's Maintain Music label, which is based in Miami. All the songs have corresponding videos that are vibrant, high-energy, with their own unique style and sound.
" Starboy is a short project with a Latin and dancehall combination. We had three songs that fit the vibe and I didn't want to stretch that project any more. With this I was able to preserve the high quality of the music," said Felva. He expressed excitement about the fusion of genres.
"I feel like I needed to bridge that gap or create a crossover between the two. I also have a lot of respect for reggae and dancehall music. The core word in reggaeton is 'reggae'. So, it's really paying homage to the country/culture and although small, it has birthed a lot of greats. Shaggy, Shabba Ranks and Bob Marley have all influenced global music. It's about paying homage to the land of the greats," he said.
Felva, who conceptualised the EP from the summer of 2022, named it Starboy in reference to women celebrating 'hot girl summer', stating that men deserve to have a 'star boy summer'.
He added, "The EP has been a hit so far. We're going to continue to do press in Jamaica and Latin America. We're targeting urban Latin blogs on Instagram, pushing all three music videos, and we're hosting a release party on October 6 at Racket Wynwood in Miami, Florida."